Worldweb.net Launches Expressroom 6.0 I-Publishing Solution for Creating and Managing On-Line Publications and E-Commerce Web-Sites

Worldweb.net Launches Expressroom 6.0 I-Publishing Solution for Creating and Managing On-Line Publications and E-Commerce Web-Sites

Alexandria, VA (iBOT). Worldweb.net of Alexandria, Virginia announced today the release of its Expressroom 6.0 i-publising solution for on-line publications and e-commerce web-sites. This comprehensive web publishing and content management environment is designed to balance these audiences’ increasingly sophisticated requirements for advanced functionality with their desire to deliver a robust return on their significant on-line investments.

"We are very excited to launch our new, Java-based and XML-enabled version of Expressroom", announced Worldweb.net’s President & CEO Brian Loew. Regardless of the type of site that we’re looking at either on-line publications or e-commerce sites, publishers today are seeking to offer personalized, timely and dynamic content while still maintaining in-house control of that content. With an ease-of-use that is unmatched within the industry, Expressroom is uniquely qualified to fulfill this role.

Expressroom is Worldweb.net's flagship i-publishing solution for enabling organizations to cost-effectively create on-line publications and manage on-line content. Expressroom 6.0 combines the power of XML and Java with its intuitive programming to create a platform-independent, media-independent application that is the most advanced online publications-management system available today.

"From the beginning, Expressroom has been about creating value for online publishers," commented Loew. "With its familiar graphical interfaces and established workflow processes, existing editorial staff can post content directly to the web resulting in significant cost-savings. In addition, Expressroom also includes all of the tools necessary for successfully running a profitable web site, including ad management, sophisticated control for distribution and circulation, and extensive support for e-commerce. We look forward to enhancing this sense of value by offering our clients increased syndication and personalization opportunities with Expressroom 6.0."

According to Worldweb.net’s Chief Technology Officer Larry Henry, "We developed Expressroom 6.0 with the goal of increasing usability and reducing the total cost of ownership for our clients. As a result, we’ve used Java 2.0 in order to offer a solution that would work in any publishing environment, and XML allows us to dramatically increase the value of an organization’s content. Due to its reliance on open-standards, Expressroom is fully scalable, is equally at home on the web or as part of a corporate Intranet, and is architecturally poised to deliver its content in a variety of popular formats."

Expressroom 6.0 includes individual modules for each member of an editorial or web development team to use in collaboratively creating a dynamic web site with just-in-time publishing capabilities. Content creation is rendered through a visual, template-driven process that maintains strict separation between content and layout concerns. All XML and HTML coding is performed automatically, and changes in layout and style can be made instantly across the entire web site with cut & paste simplicity.

Expressroom 6.0 also includes a number of popular web site management tools that are designed to increase a web site’s profitability and deliver significant control for the organization. For example, its advertising management tool manages all aspects of ad banner placement, including placement based on viewer preferences, and also offers sophisticated statistical reporting. Other included tools offer circulation control, access and distribution control, and comprehensive support for secure e-commerce.

According to Loew, We realize that the web is a very powerful and enabling technology, but we differ with others in how to harness this power. Rather than offering our clients increased complexity and reduced control, our goal is to allow editorial staff the capability to express themselves more powerfully and to offer management increased opportunities to benefit from the value of their content. Expressroom 6.0 accomplishes these goals.

Specific features of Expressroom 6.0 include:

Content Creation and Control. Expressroom combines cut & paste simplicity with the power of XML in order to create just-in-time web publications. By embedding detailed information about the data within itself, XML also offers greater personalization capabilities for online publishers.

Control over Design. Using the Expressroom graphical interface, designers can create a web page without writing a single line of code. And because design, style and layout issues are dealt with independently, graphic changes are quickly and easily made across publications while keeping content intact.

Workflow Management. Expressroom uses independent modules for each aspect of the publication creation and works in the same collaborative way that print-based publications are produced. Expressroom tracks work from inception to completion, offering true workflow management capabilities.

Publication Control. Expressroom allows all personnel to contribute to the publication through defined access levels. Content can also be edited, approved and posted, then embargoed for future release. In addition, publishers can also control all subscription, circulation, advertising and e-commerce parameters.

Supports Multiple Publications. Publisher can control multiple publications or multiple sections per publication through a single interface.

Automated Archiving. All content is archived automatically and archives can be searched by keyword using Expressroom’s ultra-fast, full-text search engine.

Circulation and Subscription Control. Expressroom supports simultaneous distribution via the Web and e-mail with varying levels of access, including support for trial subscriptions with automatic expirations. Adding, modifying and deleting subscriptions is quick and easy.

Advertising Management. The product offers built-in capability to post and display multiple-types of ad banners, and generate statistical reports of ad impressions and click through counts.

E-Commerce Capabilities. Expressroom includes complete electronic commerce capabilities--sell merchandise online, support secure online ordering, and accept subscription and/or pay-per-article payments.

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Worldweb.net provides i-content management solutions?. Its flagship product is Expressroom, a complete, powerful and easy-to-use solution for online publishers. Worldweb.net also offers a full range of traditional Web services --- graphics design, site hosting, database integration, engineering and programming, connectivity and consulting.

Privately held Worldweb.net recently received $3 million venture capital investment from Rhodes Partners, a private investment firm founded by Alice Rogoff Rubenstein, former chief financial officer for U.S. News & World Report, and David Rubenstein, founder and managing Director of The Carlyle Group.

Clients using Worldweb.net’s Internet solutions include: The Washington Post Co.’s PhotoStore and LEGI-SLATE, U.S. News & World Report, Institutional Investor magazine, Price Waterhouse Coopers, Print Magazine, IEEE, Chesky Records, Business Publishers Inc., Virginia Opera, G.W. Hatchet Publications, The Perl Institute, and the D.C. United Major League Soccer team.


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Expressroom is a registered trademark of Worldweb.net. For more information, visit Worldweb.net at http://www.worldweb.net

Worldweb.net Europe BV
Contact: Mr. Erik Veldman
Sales & Marketing Manager
Marga Klompesingel 104
NL-2135 JB HOOFDDORP
The Netherlands

Tel. +31-23-5553068
Fax. +31-23-5553368

E-Mail: mailto:eveldman@worldweb.net