Keynote speaker reflects mobile's importance at a4uexpo Europe

Scott Seaborn has been announced as keynote speaker for performance marketing's premier pan-European event

(press1) - Bristol, UK - 08 June 2012 - Multi award-winning marketer, Scott Seaborn, will be presenting during the much sought-after keynote slot at performance marketing conference, a4uexpo Europe. Seaborn will be covering the subject of brand-building in the mobile space during his session titled, The Evolution of Mobile from a Creative Perspective.

Powerhouse brands such as Fanta, IBM, Coke Zero and Heineken will be shown to lucky attendees as examples of how brand building on mobile has evolved over time. While the focus will be on mobile's evolution, new areas of integration including the hyper-connectivity of hardware and software will also be discussed.

Seaborn will be looking to instil a certain creative spark in each attendee. A creative perspective is essential for anybody looking to increase engagement with consumers during this period of steep growth for the mobile channel.

Even during the beginning of his career, Seaborn and the media channel were inseparable. Since his early work in broadcast media, mobile has been at the core of everything he's done. Seaborn's CV makes note of how he owned a small agency, was a digital media network's Creative Director, founded Ogilvy Group's mobile division and also co-founded Ogilvy Digital Innovation Lab.

Of course, a man of Seaborn's dedication to the mobile cause wouldn't finish his working day at 5pm. He manages to find the time to consult for a number of global investment banks. He also holds various non-executive director positions with mobile technology companies.

Hardly surprising, then, that after successfully implementing campaigns for hundreds of global brands he has been showered with awards including multiple Cannes Lions, D&AD, DMA, Creative Circle, London International, FWA, One Show, IAB, MMA, BIMA, Campaign Big, Revolut!on and NMA.

Founder and MD of A4u, Matthew Wood, comments on Scott Seaborn's addition to the a4uexpo Europe agenda:

"It's inevitable that we'll see entrepreneurs embrace performance marketing based ideologies and drive revenue and interaction purely on mobile. Scott's enlightening keynote will put to the audience a number of traditional branding strategies and expose how these can relate with mobile to fully engage and influence the consumer."

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About a4uexpo Europe
A4uexpo is Europe's largest and most prestigious performance and affiliate marketing conference and exhibition.

After incredible conferences in Amsterdam and Munich, the 2012 a4uexpo Europe will be moving to the vibrant host city of Barcelona.

The event has a firm focus on doing successful business as an advertiser, agency, network or publisher in major European territories such as Germany, United Kingdom, Spain, France and the Nordic and Eastern European regions. Barcelona will treat delegates to the very latest thinking and strategies to boost their performance in affiliate marketing, social media, mobile, SEO and the many facets that performance marketing now incorporates.

Last year well over 30 countries were represented at a4uexpo Europe, including Russia, France, Austria, Sweden, Poland, Germany, Spain, UK, South Africa, Mexico, USA and Australia.

30 sessions are programmed alongside structured and informal networking opportunities in settings that only a city such as Barcelona can offer. Expect a buzzing expo hall with exquisite food, refreshments and networking with an incredible international audience.

A4uexpo Europe, Barcelona is the only pan European event scheduled that's relevant for both start-ups and blue chip brands. With three simultaneous tracks, you'll be able to choose a session relevant to your business and take away strategies that will directly influence your revenue from performance marketing.

For further information, please contact:
A4u Events Tel: 0117 20310 or email mailto:events@existem.com  

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